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Writing & Presenting Actionable Research Reports: Insights, Storytelling, Data Visualization Webinar

presented by Burke Institute
View the Burke Institute

Summary

In this interactive seminar, you will learn how to write and present marketing research and insights reports that are responsive to managements needs and stimulate business impact.

Workshop Description/Agenda

WHAT YOU WILL LEARN

  • What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers.
  • How to analyze your audience and to organize your report or presentation to meet the varying needs of senior management, middle management and technical staff.
  • Tools and practices that increase your ability to identify insights from data.
  • How to enhance the look and feel of your presentation with graphics and visuals.
  • How to avoid/correct numerous specific flaws commonly found in reports and presentations.
  • How to present your findings succinctly to decision makers so they will listen, engage and act upon your recommendations.

WORKSHOP AGENDA

SESSION 1: REPORT WRITING AND PRESENTATION STRATEGIES

  • What makes for a killer report or presentation
  • Why the traditional report is falling out of favor
  • Different types of report options
  • Evaluation criteria for reports
  • How to write a persuasive report

SESSION 2: LAYING THE GROUNDWORK FOR A SUCCESSFUL REPORT/PRESENTATION

  • Report writing framework for creating actionable reports
  • How the audience can impact your presentation or report
  • How to ascertain the background, key questions to be answered, and stakeholder actions that support the business issues and decisions
  • Impediments to obtaining this information & how to overcome them
  • Workshop activity -- apply the framework to your own reports

SESSION 3: DEVELOPING INSIGHTS FOR BUSINESS IMPACT

  • How insights should be the focal point of your report
  • Definition of insight
  • Insight examples moving from a finding to an insight
  • Exercise to enhance insight productivity using your reports

SESSION 4: STORYTELLING

  • The role of the storytelling report
  • What are the components of a good story
  • The background behind storytelling and how do we apply this to our day-to-day work
  • Various storytelling frameworks
  • The use of storyboards to tell your story

SESSION 5: PREPARING THE RESEARCH REPORT/ PRESENTATION SKILLS

  • Preparing and structuring the report/presentation
  • Titles/headlines/opening slides
  • Critical success factors, do’s and don’ts
  • Presentation tips and tricks
  • How to manage anxiety and stress
  • Building credibility, showing confidence, connecting with your audience
  • Short workshop to practice presentation skills

SESSION 6: PRACTICAL VISUALIZATION TECHNIQUES

  • Basic graphic design and data visualization principles
  • Leading resources for enhancing the look, feel and flow of your report
  • Common graphical errors
  • Workshop on chart types and how to select the best chart
  • Checklist of items that need to be decided upon as you create your report
  • Workshop: Choosing the best way to present the information moving from lots of data to what does the data mean
  • Creating infographics that inform
  • Before and after slides

SESSION 7: CONSTRUCTING AN ACTIONABLE PRESENTATION (WORKSHOP)

  • Review workshop information
  • Develop and lay out the business story using a storyboard
  • Apply storytelling principles to construct your team presentation
  • Use PowerPoint to create a team presentation based on skills and tips covered in the course
  • Present storytelling deck
  • Assessment of team presentations and feedback from the seminar leader

Who Should Attend

Marketing Research Professionals

Additional Information

Training Provider: Burke Institute

Course Topics: Marketing Training > Marketing Research

Training Course Summary: In this interactive seminar, you will learn how to write and present marketing research and insights reports that are responsive to managements needs and stimulate business impact.