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Use of Social Media in the Financial Services Industry

presented by Lorman Education Services
View the Lorman Education Services Profile and Course Listings

Summary

Use of Social Media in the Financial Services Industry

Workshop Description/Agenda

Learning Objectives
Learning Objectives * You will be able to discuss privacydata security. * You will be able to identify fraud issues. * You will be able to discuss FTC guidance * You will be able to FFIEC regulated banks and institutions.

Benefits
Gain a better understanding of the existing regulatory framework and restrictions imposed when dealing with consumers online. The use of social media has exploded in the past few years. Individuals are using it to communicate with each other on a daily basis. Businesses, especially banks and other financial institutions, are searching out ways to use social media to market to consumers. Yet, because the financial services industry is so highly regulated, the regulators are scrambling to keep up with this new marketing avenue. They have implemented regulations intended to protect consumers, often imposing board level responsibility for compliance. In the rush to connect with customers, many financial institutions may be unaware of existing regulatory guidance on these issues and hence risk running afoul of the regulators. This topic helps the persons responsible for compliance understand the existing regulatory framework. Further, the material explains the restrictions imposed when dealing with consumers online. Failing to understand and follow these rules can result in regulatory actions. This information is critical for financial institutions that market to consumers online in order to ensure they comply with federal regulations.

Agenda
Regulated Banks and Institutions
• Deposits and Loans
• Electronic Payments
• Credit Reports
• Third-Party Service Providers
• Endorsements
• Online Advertising
• Behavioral Tracking

Other Considerations
• Fraud Issues
• Privacy/Data Security

Faculty
Kevin C. Taylor

Credits
CLE (Please check the Detailed Credit Information page for states that have already been approved) ,CPE ,Additional credit may be available upon request.

Who Should Attend

This live webinar is designed for presidents, vice presidents, branch managers, credit and collection managers, loan professionals, controllers, accountants, CIOs, marketing directors and managers, and attorneys.

Additional Information

Training Provider: Lorman Education Services

Course Topics: Finance/Investing Training > Banking

Training Course Summary: Use of Social Media in the Financial Services Industry


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