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The Social Media Marketing Conference

presented by SkillPath Seminars
View the SkillPath Seminars Profile and Course Listings

Bring a trainer to your location to deliver this class for groups of 10 or more.

Summary

If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn® – except you – you’re not alone.

Workshop Description/Agenda

You’ll learn …

  • How to make social media “connect” for your business
  • New tools and new ways to grow your business you may not have thought of
  • How to define your strategy and create your plan before taking the plunge into social media
  • The most common mistakes being made—spot them on the horizon and take a detour
  • And much more!

If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn®—except you—you’re not alone. Many organizations who haven’t gone “social” yet are feeling the same way, scratching their heads and wondering: Are businesses really making money using social media? Can my business still get in on the action—and the profits?

The businesses that are making money set goals and objectives, follow a plan, choose and use the best tools, carefully monitor their results and faithfully measure their ROI. In other words, there are a lot of things you’ll need to get up to speed on to get started with social media and be successful.

Our conference is set up in a convenient two-track format with 10 exciting sessions to choose from. Attend one track from start to finish, or mix and match the sessions to customize the conference to your own particular needs.

Program hours: 9:00 a.m. – 4:00 p.m.

TRACK 1: You’ve decided to jump into the world of social media—now what?

Show me the money: How social media actually pays off

  • The truth about who’s using social media networks and tools to market—and why
  • Proven ways even companies with tiny budgets and few employees can profit
  • How to reframe your thinking about social media and shape it into what you need for your business
  • Why it’s a mistake to think social media is just for business-to-consumer companies
  • What social marketing can do for you that traditional marketing can’t

The key to social media success: Getting off to a good start

  • Know what you hope to achieve before you begin
  • A handy tool kit for launching a winning social media campaign
  • How to accurately predict how much time you’ll need to invest
  • Why the best social marketers know their target market inside and out
  • The importance of a well-thought-out strategy to get you where you want to be
  • Getting buy-in from higher-ups—especially those who think it’s all nonsense

Facebook, YouTube, Twitter: Choosing the right platform for your business

  • The specific goals you can’t afford to lose sight of when choosing a platform
  • The most popular business platforms and what really makes them work
  • Other not so obvious platforms you may not know about, but should
  • The first questions to ask when choosing a platform
  • Want to gain traction and build momentum? How to choose and use multiple platforms

Measuring what’s really important—your return on investment

  • The most important social media metric of all
  • What can—and should—you measure? The number of fans, page views, Tweets, social bookmarks?
  • How not to get caught off guard by these measurement roadblocks
  • Using analytics to better understand your ROI and make better decisions
  • A look at monitoring tools and how they can simplify the job

Success stories: What the best social marketers do better than the rest

  • A close-up look at some successful social media campaigns … and why they worked
  • “They don’t use social media in my industry”—why you can’t use this as an excuse anymore
  • A proven Fortune 500 social media model—and how to set up your own campaign based on it
  • Small businesses getting big results: What you can learn from them
  • Business best practices that can define the success of your initiatives

TRACK 2: Step up your social media presence: Network, promote, share … and profit!

Cool tools and how to use them to grow your business

  • From blogs to wikis: What you can do with social media tools (and why you’d want to)
  • The best business uses for Facebook and LinkedIn
  • A key business benefit of using Twitter that makes it almost impossible to resist
  • Beyond silly videos of babies and pets—creative ways to use YouTube for business
  • Could blogging be your front door to social media?
  • Social bookmarking: Everyone’s talking about it … here’s why

Mistakes rookies make … but you don’t have to

  • Critical mistakes social media pros NEVER make
  • Top reasons why campaigns fail
  • Believing social media is all about Twitter, Facebook, LinkedIn and YouTube—are you guilty?
  • What failing to turn prospects into customers can cost your company
  • Avoiding poor decisions that translate into poor ROI

The art of writing for a social audience

  • How the social audience is different—and what this means to your writing
  • Foolproof tips for writing compelling posts, Tweets and blogs
  • Out with the fluff! There’s no room for it in this new social world
  • Reusing content: A good practice—or not?
  • How to sound like a genuine, caring human being—not a corporate robot
  • Responses can be automated—but should they be?

Managing your on-line reputation

  • The dangers to companies who are oblivious to what customers are saying
  • Do’s and don’ts for responding to harsh criticism and negative comments
  • Getting your timing, target and tone just right
  • How to view criticism as an opportunity—not a threat
  • The first and most important thing to do when a criticism surfaces

Monitoring what people are saying about you on-line—in 15 minutes a day

  • How to skillfully listen to what customers are saying—you won’t believe what you’ll learn
  • Strategies for monitoring the on-line chatter about your brand
  • Key steps to successful social media monitoring
  • Using Google Alerts™ to monitor your brand
  • Gathering data and what to do with it

Who Should Attend

Marketing personnel, anyone tasked with online marketing for the organization

Additional Information

Training Provider: SkillPath Seminars

Course Topics: Marketing Training > Internet/Social Media Marketing

Training Course Summary: If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn® – except you – you’re not alone.


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Live Seminar Dates/Locations

MAR 20    IN BLOOMINGTON, MN
MAR 25    IN CHARLESTON, WV
MAR 25    IN MARQUETTE, MI
MAR 26    IN GREEN BAY, WI
MAR 26    IN MORGANTOWN, WV
MAR 27    IN APPLETON, WI
MAR 27    IN ROANOKE, VA
MAR 28    IN WASHINGTON, DC
MAR 28    IN EAU CLAIRE, WI
MAR 29    IN SALISBURY, MD
APR 1    IN ANNAPOLIS, MD
APR 2    IN FREDERICK, MD
APR 3    IN WINCHESTER, VA
APR 4    IN CHARLOTTESVILLE, VA
APR 5    IN RICHMOND, VA
APR 8    IN STATE COLLEGE, PA
APR 9    IN ALTOONA, PA
APR 10    IN ALLENTOWN, PA
APR 11    IN KING OF PRUSSIA, PA
APR 12    IN PHILADELPHIA, PA
APR 15    IN EDISON, NJ
APR 16    IN PRINCETON, NJ
APR 17    IN FARGO, ND
APR 17    IN CHERRY HILL, NJ
APR 18    IN WILLISTON, ND
APR 23    IN RUTLAND, VT
APR 24    IN BURLINGTON, VT
APR 25    IN LEBANON, NH
APR 26    IN CONCORD, NH
APR 29    IN OGDEN, UT
APR 30    IN SALT LAKE CITY, UT
MAY 1    IN BILLINGS, MT
MAY 2    IN HELENA, MT
MAY 3    IN MISSOULA, MT
MAY 6    IN NEW ORLEANS, LA
MAY 7    IN BATON ROUGE, LA
MAY 8    IN LAFAYETTE, LA
MAY 9    IN HOUSTON, TX
MAY 10    IN COLLEGE STATION, TX
MAY 13    IN MCALLEN, TX
MAY 13    IN COLUMBUS, OH
MAY 14    IN MIDLAND, TX
MAY 14    IN DAYTON, OH
MAY 15    IN EL PASO, TX
MAY 15    IN CHILLICOTHE, OH
MAY 16    IN CANTON, OH
MAY 17    IN YOUNGSTOWN, OH
MAY 20    IN CASPER, WY
MAY 21    IN CHEYENNE, WY
MAY 28    IN PUEBLO, CO
MAY 29    IN COLORADO SPRINGS, CO
MAY 30    IN GREELEY, CO
MAY 31    IN DENVER, CO
JUN 3    IN TULSA, OK
JUN 4    IN KANSAS CITY, MO
JUN 5    IN JEFFERSON CITY, MO
JUN 6    IN COLUMBIA, MO
JUN 7    IN ST JOSEPH, MO
JUN 10    IN ALPENA, MI
JUN 10    IN MONTEREY, CA
JUN 11    IN FLINT, MI
JUN 11    IN MODESTO, CA
JUN 12    IN SACRAMENTO, CA
JUN 12    IN TROY, MI
JUN 13    IN ANAHEIM, CA
JUN 13    IN DEARBORN, MI
JUN 14    IN SAN DIEGO, CA
JUN 14    IN JACKSON, MI
JUN 17    IN EVANSVILLE, IN
JUN 17    IN OLYMPIA, WA
JUN 18    IN COLUMBUS, IN
JUN 18    IN SEATTLE, WA
JUN 19    IN INDIANAPOLIS, IN
JUN 19    IN ANCHORAGE, AK
JUN 20    IN LAFAYETTE, IN
JUN 20    IN FAIRBANKS, AK
JUN 21    IN SOUTH BEND, IN
JUN 25    IN LAS VEGAS, NV
JUN 26    IN ELKO, NV
JUL 8    IN TOLEDO, OH
JUL 9    IN CLEVELAND, OH
JUL 10    IN ERIE, PA
JUL 11    IN BUTLER, PA
JUL 12    IN PITTSBURGH, PA
JUL 24    IN HARRISBURG, PA
JUL 25    IN YORK, PA
JUL 26    IN READING, PA
JUL 30    IN MELBOURNE, FL
AUG 9    IN MANCHESTER, NH
AUG 19    IN SCHAUMBURG, IL
AUG 20    IN MERRILLVILLE, IN
AUG 26    IN BLOOMINGTON, IL
AUG 27    IN DAVENPORT, IA
AUG 28    IN CEDAR RAPIDS, IA