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Social Media Marketing LIVE Virtual Training

presented by SkillPath Seminars

So whether you're a complete newbie or a social marketing veteran, this two-day course has all the information you need to take your social media efforts to the next level and generate real results!

Full Description

It’s everywhere you look. Just about everyone — including your grandmother — is Tweeting, posting photos on Instagram® and updating statuses on Facebook®. It’s changed how people connect with one another, and that means old marketing tactics aren’t as effective as they once were.

But jumping into social media without a plan can be worse than zero online presence.

Organizations that are effectively using social media have one thing in common: They have a clearly defined plan. They know what they want to achieve from their efforts, which tools work best for their needs and how to get results.

So whether you’re a complete newbie or a social marketing veteran, this two-day course has all the information you need to take your social media efforts to the next level and generate real results! Enroll today.

What You Will Learn

  • How to determine your social media goals and develop a plan to reach them
  • Identify which social media platforms will work for you
  • Dos and don’ts to maximize your online presence
  • Grow your social media following — with real followers, not bots
  • And much more!


Program time: 3 hours each day (6 hours total)

DAY 1: The Basics of Social Media

Session 1: Social Media: An Introduction

  • What is social media? Why is it important?
  • Who is using social media and why
  • Social media vs. traditional marketing
  • Your organizational brand and social media marketing

Session 2: What Makes a Good Social Media Campaign

  • Developing goals for your social media campaign
  • Implementing a plan that works for you
  • Using social media as a customer service tool
  • Creating a social media campaign that suits your needs
  • Determining your target market

Session 3: Social Media Platforms — Choosing the Right One for Your Needs

  • The giants — Facebook® and Twitter®
  • Other players — LinkedIn® and YouTube®
  • The visual platforms — Pinterest®, Instagram®, Snapchat® and more
  • Daily deals and check-ins — Groupon and other location-based options
  • Blogging, podcasts and how they fit in with your social media plans
  • Tools to help manage your campaign

Session 4: How Success Is Measured

  • Metrics — what to look for to measure impact
  • Different tools to measure your influence
  • ROI — the numbers that really matter
  • Fans, likes, page views, Tweets and more: different ways to measure success

Session 5: Finding Your Voice

  • Creating compelling content that will encourage followers
  • Key words — how to use them the right way
  • Simple ways to come across as authentic
  • Easy ways to gain brand legitimacy

DAY 2: Using Social Media Like a Pro

Session 1: Increasing Your Reach and Engagement

  • How often to post — strategies for finding what works for you
  • Paid media, pay-per-click ads and paying for followers—a good idea?
  • Developing timing, target and tone
  • Strategies for creating and maintaining a conversation
  • Building a thriving community — a how-to

Session 2: Best Practices to Help You Maximize Impact

  • Connecting, amplifying and maintaining your social media presence
  • Monitoring your campaign — how much time should you spend?
  • Protecting your brand and preventing damage
  • Going viral — the rules have changed
  • Turning your social media followers into paying customers
  • Mistakes to avoid…what not to do

Session 3: Managing Your On-Line Reputation

  • Why it pays to be likable
  • Strategies for increasing user engagement — likes, comments, retweets and more
  • The best way to handle criticism — respond or ignore?
  • How to turn negatives into positives

Session 4: Case Studies From Successful Social Media Campaigns

  • How great organizations use social media
  • Handling negativity — examples of dos and don’ts
  • Social media strategy: small business vs big brands

Session 5: Applying What You’ve Learned

  • Reviewing what you’ve learned
  • Determining how to apply your new knowledge for maximum impact
  • How to generate and maintain your social media momentum

Who Should Attend

Digital Marketers, marketing professionals who want to take advantage of digital marketing


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