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Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms

presented by Burke Institute
View the Burke Institute Profile and Course Listings

Bring a trainer to your location to deliver this class for groups of 10 or more.

Summary

This interactive program designed for marketing research practitioners, qualitative research consultants, and end users

Workshop Description/Agenda

WHAT YOU WILL LEARN

  • How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
  • How to discern and apply the various virtual research platforms such as 20/20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
  • What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
  • What role you can or should play in each phase of the research process using next generation tools.
  • How to analyze and report results when using next generation tools.
  • Mobile Research Fundamentals: Apps, platforms, case studies, and hands-on workshop.

WORKSHOP AGENDA

SESSION 1: FRAMEWORK FOR USING NEXT GENERATION TOOLS + SOCIAL MEDIA FOUNDATIONS

  • How companies and brands are leveraging virtual and social media tools
  • Highlights from social media research and how it can be used
  • Group activity using social media data

SESSION 2: VIRTUAL RESEARCH TOOLS FUNDAMENTALS

  • Overview of various virtual research tools: pros and cons
  • Leveraging these virtual research platforms for mobile research applications
  • Homework project: How to leverage virtual research tools for your company

SESSION 3: HOW TO USE VIRTUAL RESEARCH TOOLS

  • Guided workshop on how to plan, set up and conduct virtual research studies
  • Best practices for conducting virtual research studies
  • Closer look at the watch-outs, challenges, and ways to increase engagement using virtual tools
  • xercise to practice application skills of virtual research platforms

SESSION 4: ONLINE COMMUNITIES AND VIRTUAL BRAINSTORMING TOOLS

  • How companies are using online communities
  • The limitations and benefits of online communities
  • Tactical tips and tricks for managing online communities
  • Tactical tips and tricks for a discussion leader/moderator for online communities
  • Review of some of the leading brainstorming tools and a demo showing the basic capabilities that are found in most of the tools.

 

Who Should Attend

Marketing Research Professionals

Additional Information

Training Provider: Burke Institute

Course Topics: Marketing Training > Marketing Research

Training Course Summary: This interactive program designed for marketing research practitioners, qualitative research consultants, and end users