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Graphic Design Basics for Non-Designers LIVE Virtual Training

presented by SkillPath Seminars

This LIVE online workshop provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.

Full Description

Today, with affordable DIY layout and design software plentiful — and with the growing prevalence of digital marketing, social posts, blogs and Facebook ads — people without formal training are taking on more design tasks than ever.

But having a computer with desktop publishing abilities doesn’t make you a designer. If you find yourself in a position of designing for your organization, do yourself a favor and get familiar with the fundamentals of good design.

Graphic Design Basics for Non-Designers provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.

What You Will Learn

  • Produce visually appealing flyers, brochures, social posts, ads and more
  • Become familiar with the basics of good content design
  • Use graphic elements to attract attention without detracting from the message
  • Ensure all elements of your design are in harmony
  • Create your own eye-catching designs with the free version of Canva®

Workshop Agenda

Program time: 3 hours

Session 1: What’s Your Plan?

  • Lay a solid foundation for every document you produce
  • Know what questions you need to ask before you begin
  • Identify your target audience
  • Align your design with your purpose
  • Produce targeted documents or publications that spur action

Session 2: The Building Blocks of Great Design

  • Create a flow and balance that guides the reader through your document
  • Select and appropriately use color, photos, charts, graphics and more
  • Understand the factors to consider when choosing a typeface
  • Apply design techniques that support your content’s purpose
  • Increase readability using headlines, subheads and other key elements

Session 3: Using Canva® to Create and Publish Engaging Content

  • Know how to choose and customize a template
  • Build a template from scratch
  • Collaborate with others on any design project
  • Create and share professional-looking content
  • Create eye-catching design with the free version of Canva

 

Who Should Attend

Anyone who needs to know the basics of graphic design

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