Learning Objectives
Learning Objectives
* You will be able to define and write your unique value proposition.
* You will be able to describe the risks of business growth and business stagnation.
* You will be able to identify if your business is ready for growth.
* You will be able to explain how markets and trends affect business growth.
Benefits
Learn how to create a successful, datadriven growth strategy and why doing so is crucial for business success.
Are you on Team Change (lets go) or in Camp Stay the Same? Many businesses want to grow their bottom line but do not know where to start or just hope to grow naturally over time. Business growth is an important strategy and requires creating and maintaining a wellthoughtout growth strategy. This topic will help the business leaders and entrepreneurs identify if they are ready for growth or if they are stuck in a rut that could lead to the demise of their business. The topic also explains the method for identifying your unique value proposition, understanding new markets and the risks and rewards of business growth.
Agenda
The Growth Imperative
ï Growth Policy
ï No Growth Policy
ï Changing Markets/Trends
ï Why?
Are You Ready for Growth?
ï Resources
ï Infrastructure
ï Time
Know Your Market(s)
ï Demographics
ï Cultural
ï Competition
ï Ideal Customer
What Is Your Unique Value Proposition?
ï What Does It Do?
ï Defining Your Value Proposition
ï Examples
Faculty
Wendy Dutenhoeffer
Credits
CPE ,Additional credit may be available upon request.