- Learn industry recommended business writing procedures and best
- Learn from a professional with 30+ years business experience.
This class concentrates on the essentials of effective business
communication. We begin with paragraphs and learn paragraph construction. We
then move on to formatting business letters and emails.
The core of the class is learning to create effective business letters and
emails. We must first identify our reader's (or customer’s) needs and
expectations. We look at the three different types of emails and how to choose
the appropriate one. We learn techniques for achieving clarity and precision. We
conclude the module by looking at letters and emails with specific goals: the
sales email, the proposal, the executive summary, getting meetings, saying no
gracefully, and getting people to respond to your emails.
The class concludes with techniques for editing and proofreading the final
Each Student Receives:
- A student manual for use during and after the class.
- Instruction from an experienced business professional (minimum
of 30 years) with at least five years in a corporate senior management
position (CEO, President, COO, Vice President, CFO).
- Real life exercises to support training materials.
- Individual attention (classes are limited to four
- Personalized Certificate of Completion.
Module One: Constructing Paragraphs
The Basic Parts
Active and Passive Voice
Writing Effective Topic Sentences
Communicate What Your Reader Needs to Know
How to Use Linking Words and Phrases in Sentences and Paragraphs
Module Two: Business Letter Format
The Basic Structure
Types of Letters
Module Three: Business Email Format
The Basic Structure
The Importance of Subject Lines
Proper Use of Bullet Points
Powerful Openings and Closings
Module Four: Creating Effective Business Letters and Emails
Identifying Your Reader's Needs and Expectations
3 Different Types of Emails
Writing Effective Emails
Techniques for Achieving Clarity and Precision in Business Writing
How to Write a Sales Email
How to Write a Proposal Email
How to Write an Executive Summary
How to Get Meetings and Say No Gracefully
How to Get People to Respond to Your Emails
Module Five: Proofreading
Techniques for Editing and Proofreading the Final Version