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How to Price Your Services and Products for the Government Market

presented by Lorman Education Services
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How to Price Your Services and Products for the Government Market

Workshop Description/Agenda

Gain insight into the critical elements of an effective government bidding pricing strategy. Every government contractor must include an exhaustive pricing section in their bid to win products or services contracts. Determining a realistic price that is profitable and yet reasonable to the government and compliant to myriad rules, regulations and accounting requirements can be the most challenging and even insurmountable demand for a business person. This topic clearly addresses pricing bids to win a contract, who in the company should be involved, when the pricing strategy development begins, what is different in government cost models, and why you need more than budgets and spreadsheets. The material also covers the art of developing strategic pricing themes and companyspecific differentiators adding value to the customer, incorporating business growth plans, addressing variable risks and avoiding a commoditylowprice only mindset. This information can be applied immediately to increase your companys probability of winning.

Pricing Strategy Development for Products and Services • Five Qualities of Strategic Pricing • Strategic Pricing Is Not Government Cost Model • Indirect & Direct Costs • General & Administrative (G&A) Costs • Wrap Rate -Is There a Magic Number? Pricing Model • Top Two Pricing Pitfalls • B Connecting Cost and Technical Proposals • Seven Key Elements to a Winning Cost Proposal • DCAA

Gloria Larkin with TargetGov

CPE ,Additional credit may be available upon request.

Who Should Attend

This live webinar is designed for business owners and managers, presidents, vice presidents, directors, CEOs, CFOs, COOs, sales and purchasing professionals, and accountants.

Additional Information

Training Provider: Lorman Education Services

Course Topics: Business Skills Training > People Management

Training Course Summary: How to Price Your Services and Products for the Government Market