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Developing a Writing Style That Focuses on the Reader

presented by Lorman Education Services
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Summary

Developing a Writing Style That Focuses on the Reader

Workshop Description/Agenda

Learning Objectives
Learning Objectives * You will be able to describe the phases of a document to guide your reader down the right path. * You will be able to identify when to apply persuasive writing and when to inform. * You will be able to discuss the art and importance of writing a persuasive caption or subject line. * You will be able to explain setting the tone, so your reader is in the right frame of mind.

Benefits
Gain an understanding on how to write for your reader with confidence. To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need? It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.

Agenda
Who Is Your Reader? ï The Purpose of Writing ï Connections and Fellowships ï How Do I Identify My Readers? ï The Five W's Why Readers Come First ï Demonstrate Awareness of Your Reader ï Expectations ï Considerations ï Impact Choose Wisely ï Phases of a Document ï Word Choice ï Grammar Violations ï Visualizing Results Storytelling ï Motivating People to Reach Goals ï Leave No One Behind ï Unite Ideas With Emotions ï Trust Your Instinct The Complexity of Reading ï Why Are You Reading? ï Readers That Don't Read ï What Does Your Reader Know? ï Information or Enlightenment

Faculty
Lauritta Sowa with WiseOwlOps, Inc.

Credits
AIPB ,ASAP PACE ,IAAP (Pending) ,CPE ,Additional credit may be available upon request.

Who Should Attend

This live webinar is designed for business owners and managers, supervisors, associates, accountants, controllers, bookkeepers, CPAs, directors, and administrative professionals.

Additional Information

Training Provider: Lorman Education Services

Course Topics: Business Training > Business Fundamentals

Training Course Summary: Developing a Writing Style That Focuses on the Reader