Gain a better understanding of how to create effective copywriting formulas for writing strong, clear copy that sells.
Human psychology, which is the key to selling in person, in print, and online, has not changed in ten centuries. Yet many of todays marketers are largely unaware of classic copywriting formulas, techniques, methods, and tactics that were common knowledge decades ago, and whose power has not diminished one iota today. In this topic you will discover timetested principles for writing strong copy copy that is clear, concise, attentiongetting, and persuasive in other words, copy that sells. These copywriting guidelines are proven to work across all marketing channels, and you will discover how to use them to improve results from every marketing campaign you write from websites and landing pages, to email marketing and online advertising, to trade journal ads and direct mail.
The Secret of the Big Promise
The 3-Part Unique Selling Proposition
The Secondary Promise
The Secret of the 4 U's
Understanding the Buyer's Core Complex With BDF
The Fab Pyramid of Features and Benefits
The 4 Legs of the Stool
The Motivating Sequence
The Secret of Abundant Proof
Easy-To-Use Copywriting Formulas That Work
The 6 Essential Elements of Irresistible Offers
Pat Derdenger with Steptoe & Johnson LLP
IAAP ,Additional credit may be available upon request.